our 9-step iterative design process: 1. Identify; 2. Learn; 3. Brainstorm; 4. Prioritize; 5. Select; 6. Resolve; 7. Implement; 8. Test; 9. Release/Repeat

We Help You Deliver Exceptional Products For Your Stakeholders & Humanity

What Are Products

Products are physical or digital goods and services that an organization sells to its customers.

When Clients Contact Us

Business owners and leaders come to us when they’re feeling concerned, stuck, or overwhelmed about their product — when it, or one of its features, isn’t functioning as intended or isn’t as successful or impactful as hoped. Other times, it’s when they’re surprised to discover that their feature or product isn’t resonating with a specific group of their customers and thus isn’t having the desired results. They also come to us when they need subject matter expertise or an external evaluation.

Why Choose Smith Assembly

What We Do

a smith assembler recommends a way to work through a problem

We Solve Product Problems

  • Key performance indicators or social/environmental impact metrics are below targets
  • Engagement or ratings from a specific group of customers is lower than anticipated
  • Feedback or reviews allude to exclusion or inequity (or engagement is low from customer groups that are non-dominant in the market or not proportionally represented in the organization)
  • Support requests have increased or have become more expensive to resolve
  • A board member or prospective investor has asked for reassurance on its release readiness
  • Your team’s knowledge of accessibility, inclusion, usability, equity, or sustainability is incomplete or out-of-date

What Our Clients Say

emily mcgill, a brunette woman who’s wearing a sweater, smiles while standing outside near a river

Invaluable Thought Partner

Smith Assembly acted as an invaluable thought partner throughout the development of our first-ever Building Your Circular Strategy workshop series. Along with the hard knowledge upgrade they provided for our curriculum, we benefitted from their clear depth of knowledge and ability to sense, identify and communicate around our unseen gaps in our teaching methods.

Emily McGill

Collaboration Strategist

Textile Lab for Circularity

Textile Lab for Circularity Case Study

We'd Love To Co-Create With You

Contact Us To Make Your Product Or Program Exceptional

Smith Assembly will help you disrupt the status quo and deliver exceptional offerings for your stakeholders and humanity. Our approach centers the people who create, use, and are affected by your product or program. Through consulting services and workshops, we show you how to revolutionize your organization's design and development practices to be more participatory and co-creative. That way, you can continue to drive success + impact long after our engagement ends.